James Bond’s car maker of choice, Aston Martin, is facing criticism from City types who are no longer able to afford one of their luxury cars.
25% of the company was floated in London in October 2018 at 1900p per share.
Giles Wilkinson-Giles, a City type, told us, “I was in their Mayfair dealership collecting my DB11 last year and I thought, why not? I’ll buy some shares, too. Unfortunately, the shares have fallen in value faster than the actual car.”
Shares in the firm are now trading at below 700p, less than a year after its market debut.
Car buyers were sold the idea that the fabulous cost of their car could be met over three years by the rising value of shares bought at the same time as the car. Sympathy for formerly-wealthy City types has been notably absent.
Another City type, Ian Napton, told us, “The clues were all there. This is a company which has gone bust seven times before, and still people want to buy a piece of it. To make matters much worse, they have wasted money building a factory where electric vehicles will be made. Nobody who grew up dreaming of owning a car like this lusted after the sound of a milkfloat. Leave that sort of thing to weirdos in California.”
Aston Martin refused to comment, but a spokesman for Bentley said, “Ha ha ha ha ha ha ha ha.”